Press Page

May 2021 - Let's be S.M.A.R.T. featured in the The National Herald 

The Let's be S.M.A.R.T. Founder Julie Kelley and our Greece rescue shelter team were featured in the article "Cats as Living Souvenirs and Bridges to Greece" published in May issue of a weekly Greek-American publication, The National Herald. 


The article features our Greece rescue shelter and how it came into the existence. The Founder speaks about education and solution minded projects that the organization implements in Greece and encourage the Greek-Americans to adopt rescued cats from Let's be S.M.A.R.T. shelter as a living souvenir and connection with the homeland. 

Click here to read the article (go to page 4).


July 2020 - Let's be S.M.A.R.T. featured in The National Herald 

The Let's be S.M.A.R.T. Founder Julie Kelley was featured in the article "2020 AD - A Time for Social Responsibility" published in The National Herald, a weekly Greek-American publication.   


The article features the case of the major $9 billion development project at the long-abandoned Hellenikon airport near Athens. While the project is a very important economical addition, it will have an impact on the ecosystem that settled itself during the vacated times, including 300+ stray cats, dogs, foxes, hedge-hogs and more species existing off the land. 


​Julie Kelley and her fellow animal welfare colleague - an activist Magda Panoutsopoulou who is a member of the animal welfare committee in Kifissia and a volunteer with Nine Lives Greece - talk about the importance of the corporate social responsibility. They also share their view points about the necessity of the well-organized joint collaboration between the investor, local municipality and animal welfare organizations in order to manage, relocate and protect the species of the ecosystem, as well as securing funds required to be ear marked for such a task. They talk also about the challenges that the local animal welfare community has been facing since 2018 when the project started and when the issue was addressed for the first time with the involved municipalities and the project owner. Julie Kelley expresses her hope that the owner of the project will make an added effort to budget for the much needed safety of the animals living on the abandoned property for more than 10 years, to be able to either create a sanctuary setting or be relocated in a humane and safe way. She also calls for the Greek society to step up and rather than complaining, to find solutions, that step up its moral and ethical base. 


​We are very grateful to The National Herald to publish our concerns, as well as concerns of the whole animal welfare community in Greece. Our organization hopes for a positive solution for the animals and the final project as it will be a great addition to the Greek economy, which would be a win/win situation!

Click here to read the article (go to page 14).


June 2020 - Let's be S.M.A.R.T. featured in the Greek news site IEIDISEIS.GR

Big Thank you to the Greek news site IEIDISEIS.GR for featuring our Let's be S.M.A.R.T. animal welfare organization and our activities in Greece!

The article (in Greek) describes how our Let's be S.M.A.R.T. organization started to save animals in Greece in 2007. In the form of interview the Founder of Let's be S.M.A.R.T., Julie Kelley, explains how her S.M.A.R.T. idea to create a pioneering animal charity was born, what is its mission, how our rescue shelter and adoptions are organized and how our charity operates in Greece. Julie also talks about the importance of education as the utmost priority when it comes to changing attitudes towards animal welfare globally and locally. She presents our latest initiative, the Let's be S.M.A.R.T. animated video series educating communities about many important topics of the animal welfare.

The article also features our global volunteers Ina (The Netherlands) and Jeremy (USA) who share their experience with volunteering in our rescue shelter and helping our mission in Greece.

We are grateful to the IEIDISEIS.GR for giving a space in the article also to our Adoption Stories and featuring videos where adoptants from The Netherlands, Argentina and the UK share their experience with adopting Greek rescue kitties from our shelter!

Click here to read the article.


November 2019 - New Greek TV

"Greek of the week: Julie Kelley saving stray cats in Athens"

In November 2019 the Let’s be S.M.A.R.T. was featured in the article "Greek of the Week: Julie Kelley Saving Stray cats in Athens" written by the journalist Themis Tsiliopoulos for the New Greek TV.

The Greece based journalist Themis Tsiliopoulos recently visited our charity shelter in Kouvaras to meet the Let's be S.M.A.R.T. team, our volunteers (from USA, France and Germany) and all rescue kitties. He was happy to cover our journey, learn about our organization and its mission in Greece.

Let’s be S.M.A.R.T. shared with the journalist its vision, accomplishments and plans for the near and far future. Most importantly, we had a chance to talk about how important animals are for us humans and how important it is to raise awareness about animal well-being through education, compassion, activism and dedicated work.

Click here to read the article.

October 2019 - New Greek TV

S.M.A.R.T. animated video series aired on NGTV!

We are honored to have NGTV (New Greek TV) air our S.M.A.R.T. animated video series on their station!


Not only are we thankful for NGTV to acknowledge our vision to help educate and promote animal welfare globally including our projects in Greece, but moreover that they find this subject important enough to want to share our message amongst their viewers!


NGTV is the first and only Greek-American TV channel that caters to the Greek Diaspora in the United States since 1975. The more recent acquisition of their station brings a new wave of new generation media management to an expanded distribution

June 2007 - DIVA Magazine
"Ethical Shopping" - Interview with Julie Kelley

The President of Let's be S.M.A.R.T. - Mrs. Julie Kelley - was featured in 2007 in DIVA Magazine.


She spoke about "Ethical Shopping" as part of our responsible behavior and importance of choices we make as consumers, such as for example buying cosmetic products not tested on animals.


She also shared her views with respect to care for animals and spoke about her Let's be S.M.A.R.T. organization she founded and its activities in Greece.